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West Bend
- About Us
The West Bend Company got its start in 1911 as a producer of aluminum goods. Within 10 years, it had branched off to include cookware and small kitchen appliances, becoming one of the most recognized small appliance brands worldwide.
In 2003, The West Bend Company was acquired by Focus Products Group, LLC, an investment and growth oriented holding company headquartered in Vernon Hills, IL, and renamed West Bend Housewares.
In early 2007, Focus Products Group acquired Back to Basics Products, an inventive housewares company based out of Utah. Back to Basics was combined with West Bend Housewares to create Focus Electrics, a new leader in innovative kitchen appliances at competitive prices. This merge strengthened and expanded both lines to bring the consumer a wider range of inventive, seasonal and traditional appliance options for their kitchen.
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